Jimmy Choo’s Daring Side

September 23rd—2020

Jimmy Choo unveils their Autumn/Winter 2020 campaign starring British actress, Daisy Edgar-Jones. The campaign represents the continuation of the IN MY CHOOS content series that celebrates women who dare to stand out. Shot by London-based, American photographer Dan Martensen, it captures Edgar-Jones’ confident and alluring spirit, further seen in the brand’s new collection.

In Creative Director, Sandra Choi’s words, “Daisy is a modern heroine in the making, she represents the archetypal Jimmy Choo muse for a new era, her talent combined with her humility lend her an unique allure and confidence. She has found herself on the cusp of global stardom during an extraordinary moment in history. I, like many others, was mesmerised by her performance in ‘Normal People’ and am so thrilled we were able to work together to create such a beautiful campaign that talks to the brand’s London roots so strongly.”

 

The Fall Collection

From the edgy to beguiling, the Fall 2020 Collection has a more daring vibe. Their Cruz Boots (featured in the gallery) are perhaps the best version of the theme, in a heeled combat boot style accented with a crystal and pearl chain detail…bold, playful and beyond cool. We also love the simplicity of their Youth Biker Boots (above left). The perfect everyday pair, to be worn with everything from denim to your favorite frock…the feminine biker-girl rides on.

Lastly, for the true femme fatale, nothing compares to their Mire 85 stretch-leather, over-the-knee boots (above right). With a modern square toe that makes these pure fashion, they have an elegant, vixen vibe that every powerful womanwill surely covet.

All three boot styles are definitely on our Must-List!

 

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