Popping Up: Balenciaga Sunglasses

May 14th—2019

We are excited to announce the opening of the Balenciaga Sunglasses Pop-Up at Serrano 47 Woman in Madrid. The Pop-Up will be open until June 9th and unveils the coveted Summer 2019 Collection.

The dramatic yet demure selection has been curated around the brand’s newest innovation, Hybrid. Contrasting extreme sports design with historically classic shapes, Hybrid styles include rubber-injected arms, a laser and enamel logo and bold acetate frames, created a definitively modern take on butterfly and rectangular frames. From the sophisticated and chic to the retro and cool, Hybrid is 100% fashionista-approved.

For the true fashion mixologist who loves to push boundaries, the collection features two unforgettable styles, Mono and Agent. Mono, like Hybrid takes reference from sports, but goes a step further with a direct nod to the extreme…an angular, wrap-around shape that will get you set you apart. Agent, like its name, is a bit more clandestine…slightly androgynous and business-minded, it is a sleek addition to your most powerful looks.

Less of a style risk-taker, but do like to experiment from time to time, Unlimited and Invisible are the frames for you. With a next-level lens that appears as if it continues into infinity and bold hues combined with traditional oversized shapes, Unlimited in cateye or rectangle frames is your spring #OOTD must. Invisible, based on super-lightweight, prescription glasses include phantom frames and lasered or logo printed lens. In iconic aviator, cateye or retro rectangular silhouettes, Invisible is your new every day, go-to, with that added, indescribable element that only Balenciaga can create.

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