Traditional Modernism Defined

January 28th—2020

While 2020 will surely bring us fashion that will continue to inspire and move us forward, we wholeheartedly believe in one trend that combines the past with the future and we are calling it the “Traditional Modernism”. Yes an oxymoron of sorts, but who says the overtly classic and the avant-garde can’t coexist? Case in point…The House of Mulberry. Born in 1971, in Somerset, England, Mulberry is known for timeless design coupled with traditional quality and a sense of the here and now. Their mantra, “then, today and tomorrow” defines every style and firmly intertwines that past and the future.


Traditional Modernism
Traditional Modernism


The Keeley Satchel Goes Colorblock


The Keeley is perhaps the most prominent example of “Traditional Modernism”. An iconic satchel shape, but with a rebellious vibe found throughout British history. With a decidedly punk/suffragette edge, this bag tags the classic and moves it into this new decade. The modern, studded and chained Keystone Lock contrasts with a soft structure and natural slouch and bold color blocking gives it a youthful, yet elegant edge. Instantly, a familiar silhouette becomes a 2020 icon!

Traditional Modernism


The Hampstead’s New Hardware


The Hampstead Bucket Bag, another iconic Mulberry shape takes on a punk persona with the addition of bold, gold eyelet embellishment and chain details. Soft, but a bit structured, the bucket is further modernized with a drawstring closure giving it that form-meets-function vibe we love. A nod to the British music of the past becomes a modern must that has It-Bag status.


Traditional Modernism


The Colorful Side Of The Amberley Satchel


Perhaps one of the most classic of Mulberry bags, the Amberley Satchel, links the past with the future with an infusion of color. It draws it’s traditonal sensibility from the British countryside. Equestrian pursuits inform its ring hardware and shape, while its Rider’s Lock Closure is a direct derivitive of an iconic postman’s lock. One might thing this is an odd example of “Traditional Modernism”, but one can only assume that this tangerine hue is more avant-garde than old-school English.


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